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Why Use Force

Years ago, in a country town, there were two chemists on opposite sides of the main street. This was back in the days when a chemist's display window was always divided up into dozens of small pigeonholes, and the chemist did his best to display one of everything.

A representative came to town travelling in Force baby food. He had relatively modern training in merchandising, and persuaded one of the chemists to completely empty his window and let him build a display of nothing else but Force baby food.

He worked over the weekend and the locals were amazed to see the transformation of the chemist's window. Crowds gathered round to watch. They had never seen anything like it. For days the shop always had a small crowd around it.

By the end of the week, the chemist on the other side of the street was fed up. He decided to make a change in his window. He put a small jar right in the centre space, and typed a small card to go with it that soon had the whole town laughing:

WHY USE FORCE WHEN VASELINE IS ONLY Is 3d A JAR?

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