Dogs Don't Like It
The entire North American sales force of Frisky Dog Food was gathered together for their national sales convention at Miami Beach. In the great auditorium the marketing director was giving a performance that any revivalist would have been proud of. Using the old pattern of call and response, he was really working up the spirits of his sales team.
"Who's got the greatest dog food in North America?"
"And who's got the greatest advertising campaigns?"
"Who's got the most attractive packages?"
"Who's got the biggest distribution?"
"Okay. So why aren't we selling more of the product?"
One bold voice from the crowd replied:
"Because the damned dogs don't like it."
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