A marketing consultant was brought in by a sales organisation in an effort to boost figures. The sales manager took him into his office and showed him a big wall map with red pins stuck in it.
"That's our sales area. All those red pins represent reps we've got in the field. The figures are just not good enough. I don't know what we're doing wrong."
"Well, the first thing you've got to do is take all the pins out of the map and stick them into your sales reps."
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