An East End tailor bought a small shop and opened up in business for himself. He was undaunted by the fact that there was a large and obviously successful tailoring establishment on either side of his premises. Over the left-hand shop was a large sign saying: E. GOLDSTEIN. FIRST-CLASS MEN'S OUTFITTERS. Over the right-hand shop was an equally large sign saying: j. j. MOSKOWTTZ. TAILORS TO THE MILTARY AND THE CIVIL SERVICE. The boss of the little shop in the middle put up his own sign which said simply: ENTRANCE.